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On these pages we'll review sources both from Hungary and abroad that deal with this succesful medium of advertising matches.
There's an important historical fact that should not be left out of cinsideration. The safety match was discovered by János Irinyi a Hungarian chemist. |
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| Hungarians in the forefront..., though none of the ad matches have won an award on any of the festivals. |
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Our ad matches history pieces
are not big treasures, but memories of the recent past without much creativity that shows the attitude with which producers as well as marketers approached matches as a medium.
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Propaganda from the 50s and 60s |
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Matchbox cover advertising a kids (!) magazine |
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Husqvarna targeting 25-49 years old woodmen... |
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Part of a successful mix for the first hypermarket (chain) that everyone knew in the 70s |
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Matchbox cover campaign of the Centrum chain |
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The good old times when there was no competition in the insurance business |
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| we are convinced that the matchbook or matchbox cover is a much more effective medium that it was used during the last quarter of the century...>>> |
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| Further links : |
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© 2004 Royal Match Hungaria Ltd.
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